It is vital that your customers, clients, colleagues, and even competitors perceive your business in a positive way that reflects your brand ethos. PR stands for Public Relations, and it is a broad subject that goes hand-in-hand with advertising and marketing. Hiring a PR professional can be an expensive outgoing, which at a small level … Continue reading #ONLINE #PR
public relations
#FLYER ON THE WALL
Many businesspeople have given-up on the traditional flyer method of marketing, opting more to market their small business online or via word-of-mouth. These are fabulous ways to raise awareness for your brand and services, but the humble flyer can still serve its place in gaining you more #business. The key is for your flyer or leaflet … Continue reading #FLYER ON THE WALL
#ADVERTISE WITHOUT SPLASHING THE CASH…
This article was written for an industry publication, and I have altered it to make it less industry specific; these tips go across the board, and are useful for any budding businessperson. ‘Advertising’ can be a scary word, instantly making you hear the cha-cha-ching sound of cash leaving your business bank account before you’ve even … Continue reading #ADVERTISE WITHOUT SPLASHING THE CASH…