Press releases, blog posts, online reviews, published articles, tweets, reels, updates, TV spots, radio coverage, and word-of-mouth are all important platforms for business…
Communicating you or your brand to the desired audience is one thing, but gaining positive publicity is key for maintaining a good, powerful reputation.
I have previously worked towards generating positive news and coverage across all mediums, creating innovative ideas, and content, including press releases, press packs, and website material. My bespoke services included consultancy for consumer PR, B2B, media relations, publicity, crisis communication, project management, personal development, blogging, mentorship, editorial services, social media, online presence, and brand creation.
I have gained coverage for clients from various industries and fields of work, across all media, including on FIVE, ITV, BBC1, NTAs, BAFTAs, MixMag.com, Look magazine, Bliss Magazine, Hitched, Pride Magazine, Holistic Therapist Magazine, Kindred Spirit Magazine, Om Yoga Magazine, Perfect Wedding Magazine, Ultimate Wedding Magazine, Your County Wedding Magazines, in local and national press… as well as working with prestigious names such as Whisky Mist, Jeans for Genes, Siemens UK, The Body Shop, Pro Hair Live, Balmain, Scratch, Olympia Beauty, Breast Cancer Campaign, and BBC1 DJ Kissy Sell Out.
Be mindful that just because someone is talking about your brand doesn’t mean you are on a good track with your audience. Pay attention to the kind of ‘talk’ that is occurring. Pay attention to your target audiences and sub-audiences.
A couple of tips:
- Be careful what you share online; be authentic but appropriate and accurate;
- Think before you post what could be perceived as a negative comment about a competitor – competition only exists superficially with others, and it is our self-drive that is most important;
- Be selective about who you affiliate with – ensure you team up with like-minded brands and individuals that have a similar ethos for example; a vegan influencer isn’t likely to take sponsorship from a sausage company … and if they do, then they may want to assess their integrity and revisit their ethos for a rebrand.
Image from Holistic Therapist Magazine (launched and former Managing Editor), photo taken by Tina Nikolovski
Author and copyright: Jordan P Martin
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